What the planning should cover
The visible roof is only one layer of the conversation.
A replacement plan has to connect the material you see from the street with the water-management and airflow details that help the assembly perform. The useful homeowner conversation is not a pile of product names. It is a sequence of decisions about the existing roof, the home’s shape, vulnerable transitions, attic evidence, and the finished character you want.
Ketron’s residential-only focus makes room for that conversation. Architectural shingles can suit craftsman, traditional, and complex rooflines while offering a broad range of colors and profiles. Standing seam metal can become an architectural finish on lake, hillside, and mountain-modern homes. Ketron’s metal work is standing seam only; it is treated as its own system, not as a cosmetic swap.
The proposal should make the chosen scope understandable: what is being removed, what conditions will be evaluated once the old roof is off, how key transitions are addressed, what material has been selected, and how the property will be handled during construction. Unknown conditions cannot be invented away, but the process for communicating them can be clear before work starts.